Panasonic Avionics, the Irvine, California, in-flight entertainment and connectivity company, is adding AI to its software through personalisation and an open onboard application platform.
With more than 3,300 staff, it sells the Astrova seatback system, which has more than 30 airline customers, plus connectivity and media services; these are not counted as AI. Its AI sits in Converix, a platform unveiled in 2025, and in Modular Interactive, which personalises entertainment based on passenger behaviour.
Saudia signed for Converix across 39 Boeing 787s, and Riyadh Air is launch customer for Modular Interactive. Astrova customers include flydubai, Azerbaijan Airlines and Icelandair.
Azerbaijan Airlines (AZAL) · Panasonic Avionics
Panasonic Avionics' Astrova and Modular Interactive entered commercial service with Azerbaijan Airlines on its Airbus A320neo family fleet, Panasonic and PAX International reported on 4 June 2026.
Eleven aircraft carry the system so far, six A321neos and five A320neos, out of 22 in total.
Saudia · Panasonic Avionics
Panasonic Avionics' Astrova inflight entertainment system flew for the first time on an Airbus A321XLR operated by Saudia, Panasonic said on 2 June 2026.
The company added that the programme was the first deployment of its Modular Interactive platform and Arc map in Saudi Arabia.
flydubai · Panasonic Avionics
flydubai has selected Panasonic Avionics' Astrova inflight entertainment system for its 30 Boeing 787-9s on order, the airline announced on 19 November 2025. The deal also covers Converix, which Panasonic says will help flydubai increase digital engagement and loyalty and improve operational efficiency.
flydubai says Astrova will let it offer richer content, smarter personalisation and a more intuitive interface, and Panasonic highlights 4K screens. The system will enter service when the 787 joins the fleet. No first-delivery date for the 787-9s or details of how personalisation will work were given as of 16 October 2026.
Riyadh Air · Panasonic Avionics
Riyadh Air will be the first airline to launch Panasonic Avionics' Modular Interactive, which it has chosen for its Astrova inflight entertainment launch, Panasonic said on 9 April 2025.
Icelandair · Panasonic Avionics
Panasonic Avionics signed an agreement to install its Astrova inflight entertainment system on Icelandair's A321neo LR fleet, PAX International reported on 2 January 2024.
Icelandair went on to become the first airline to fly with Astrova, Panasonic said on 2 December 2024.
Next-generation seatback in-flight engagement (IFE) system featuring 4K OLED HDR10+ displays, 360-degree spatial audio, Bluetooth wireless headphone connectivity, and up to 67W USB-C in-seat power.
Delivers a cinema-grade passenger entertainment experience with future-proof hardware modularity, allowing airlines to upgrade individual seat-end components (power, Bluetooth, etc.) independently as consumer standards evolve, without full cabin refits.
Next-generation onboard compute and application hosting platform (headend system) announced April 2025. Open, cloud-based architecture supporting all IFEC integration, cabin and galley operations, lighting, and in-cabin applications from a single chassis.
Consolidates fragmented onboard server hardware into a single modular, scalable platform with 8x performance improvement at one-quarter the size, enabling airlines to support next-generation applications, OTT streaming, and operational analytics while reducing weight, power consumption, and integration complexity.
Fourth-generation seatback in-flight entertainment and connectivity (IFEC) system combining improved headend and seat-end processing power over its predecessor (eX2), with cabin-wide Full HD 1080p display support. Runs on Android OS.
Provides airlines with a full-featured embedded seatback IFEC system delivering HD content, passenger personalization, connectivity integration, and operational data access from a modular, field-serviceable architecture.
3D integrated moving map application that runs on Panasonic IFEC systems. Uses a proprietary rendering engine to deliver interactive map views including flight-path tracking, destination content, city-specific weather overlays, fleet-wide tracking, and airline route network visualization.
Transforms the standard moving map from a basic flight status display into an interactive, brand-extendable passenger engagement platform with destination storytelling, accessibility features, and ancillary revenue integration via in-map advertising.
Over-the-air (OTA) remote content, media, and software management service for Panasonic-equipped aircraft. Delivers content and software updates via three high-speed pipes, airport Wi-Fi at the gate, aircraft cell modem, or in-flight satellite connectivity.
Replaces manual on-wing IFE media loading (which required physical technician access and took 2–3 weeks per cycle) with automated OTA delivery that reduces content update cycles to 2 days while providing real-time fleet visibility and enabling live/near-live content updates.
Cloud-based data analytics SaaS platform for airlines, launched in 2019 as part of the Panasonic NEXT platform. Harvests onboard and third-party data from IFE usage, connectivity consumption, social media, location, and weather sources.
Provides airlines with data-driven intelligence to optimize IFE content acquisition spending, improve passenger engagement, identify ancillary revenue opportunities, and make more confident strategic and operational decisions.
Passenger personalization software infrastructure that ingests opt-in passenger data, loyalty preferences, and past activity records to deliver individualized IFE interactions and revenue opportunities at multiple stages of the passenger journey.
Replaces generic one-size-fits-all IFE interactions with data-driven personalized engagements that increase passenger satisfaction, content relevance, and in-flight ancillary revenue conversion.
Fully integrated IFE interactive design and publishing platform that enables airlines to create, deploy, and update custom seatback interactive portals without traditional custom GUI development workflows.
Eliminates the high cost and long lead times of bespoke custom IFE GUI development by providing a modular, self-service publishing tool that allows airlines to rapidly iterate their seatback portal design and functionality.
Managed satellite connectivity service combining GEO and LEO satellite networks with electronically steered array (ESA) antennas to deliver in-flight internet access for passengers and crew. Provides a customizable Wi-Fi portal for airline branding, package pricing, and content management.
Delivers consistent, high-throughput, low-latency passenger and airline connectivity globally by combining GEO coverage breadth with LEO low-latency performance, eliminating coverage gaps and reducing dependence on a single orbit type.
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