Vietnam Airlines launches a website with an AI chatbot and plans AI pricing with Amadeus
Vietnam Airlines launched a new website in February 2026 with an AI chatbot answering passengers in several languages around the clock, and personalised suggestions based on browsing behaviour. It has also agreed with Amadeus to develop AI dynamic pricing, which is not yet live.
The operating picture
A digital airline by 2030
VN-A144 Boeing 777 Vietnam Airlines (7879781844). Photograph: Aeroprints.com / CC BY-SA 3.0 (cropped to fit). Illustrates the airline, not an AI deployment.
Vietnam Airlines aims to become the leading digital airline in Asia Pacific by 2030, its chairman Dang Ngoc Hoa said when it signed a digital partnership with FPT in 2025. The new website, built with FPT, is the first visible result.
Its 2025 annual report describes the website as integrating a 24/7 AI chatbot alongside an optimised booking flow.
Selected implementations
The work behind the evidence
01 / Deployed
A chatbot and personalisation on the new website
The operational problem
Passengers want quick answers in their own language at any hour, and a website that treats every visitor the same misses chances to sell.
What the evidence reports
Vietnam News reported on 6 February 2026 that Vietnam Airlines' new website includes an AI chatbot that works as a round the clock digital assistant, replies in several languages and works alongside the airline's customer care system to shorten response times. The site uses browsing behaviour, search history and location to suggest routes, promotions and services, and reminds users of unfinished bookings. Executive vice president Đặng Anh Tuấn said the website is "part of our long-term strategy".
Operational significance
The website combines answering questions with personalised selling, the two main uses of AI on airline websites.
Evidence still needed
Vietnam Airlines has not published chatbot usage, resolution or sales figures, or named the AI model.
A source can verify an announcement without verifying its projected outcome.
02 / Reported · unverified
AI dynamic pricing planned with Amadeus
The operational problem
Fixed fare structures respond slowly to changes in demand and competitor prices.
What the evidence reports
Vietnam Airlines announced in April 2025 a memorandum of understanding with Amadeus to integrate AI and robotic process automation. Its key initiative is AI dynamic pricing that uses machine learning to set prices in real time from demand, market conditions, customer choices, competitor prices and historical trends, alongside demand prediction and personalised promotions. It builds on the airline's move to Amadeus' Altéa passenger service system in 2024.
Operational significance
Dynamic pricing would put AI into the airline's revenue decisions, a bigger step than the website chatbot.
Evidence still needed
The agreement is a memorandum; no launch date or live pricing has been reported.
A source can verify an announcement without verifying its projected outcome.
The wider register
Other tracked activity
Other records are shown separately, including non-AI technology and programmes at different stages of deployment. A register entry does not establish a measured AI benefit.
Vietnam Airlines MoU with FPT on digital aviation · Reported · unverified
Vietnam Airlines signed an MoU with FPT to strengthen their comprehensive strategic partnership in digital aviation, Intelligent CIO reported on 10 June 2025.
A source can verify an announcement without verifying its projected outcome.
Editorial assessment
Vietnam Airlines has AI live on its website and plans for AI in pricing, as part of a stated goal to become a leading digital airline.
Evidence that the Amadeus pricing work has gone live would mark the move from customer service into revenue management.
Live data from the Aerostack register. Status reflects published evidence only. See Our approach for how records are graded.
Aerostack register · 3 tracked deployments
Aerostack tracks AI deployments across airports and airlines, with the published evidence behind each record. Photography is real aviation imagery. Record thumbnails may show the named airport or airline; other photographs do not.
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