Air Transat writes destination guides with AI and checks every one before it goes live
Air Transat's app carries destination guides for 16 destinations generated with Azure OpenAI and reviewed by the airline before publication. Passengers never interact with the AI directly. The work, built by the agency Mirego, went live in February 2024.
The operating picture
Generated content, human approval
Air Transat Airbus A330 C-GKTS (4212344524). Photograph: abdallahh from Montréal, Canada / CC BY 2.0 (cropped to fit). Illustrates the airline, not an AI deployment.
Air Transat is a leisure airline based in Montreal. Its documented AI work is in the content it gives passengers about their destinations.
Its other technology records, Lufthansa Technik's AVIATAR maintenance tools and Avionica flight data transfer, appear in the wider register; their sources do not describe an AI function at Air Transat.
Selected implementations
The work behind the evidence
01 / Deployed
Destination guides written with AI
The operational problem
Writing and maintaining useful guides for every destination an airline serves is slow, and stale content is worse than none.
What the evidence reports
Mirego said on 8 February 2024 that Air Transat's app now offers destination previews covering expected weather, local food, main sights and practical information, available for 16 destinations including Paris, Lisbon, London, Orlando, Cancun, Punta Cana and San José. The content is generated with Azure OpenAI and then reviewed and approved by Air Transat through a content management system Mirego built so the airline can edit and enrich the text and images before publication.
Operational significance
The design uses generative AI to produce a first draft at scale and keeps the airline responsible for what passengers read.
Evidence still needed
The account is the agency's. Air Transat has not published usage figures or said whether the guides have been extended beyond 16 destinations.
A source can verify an announcement without verifying its projected outcome.
The wider register
Other tracked activity
Other records are shown separately, including non-AI technology and programmes at different stages of deployment. A register entry does not establish a measured AI benefit.
Lufthansa Technik AVIATAR digital tech ops agreement with Air Transat · Contracted
Air Transat has signed an agreement with Lufthansa Technik and will implement the full AVIATAR digital tech ops ecosystem across its 43 Airbus A321 and A330 aircraft, Lufthansa Technik said on 3 July 2025. It will be the first North American airline on the full ecosystem.
A source can verify an announcement without verifying its projected outcome.
Avionica miniQAR and avSYNC flight-data transfer at Air Transat · Deployed · limited scope
Avionica has brought its miniQAR recorders and LTE connectivity to Air Transat's mixed fleet of 31 A330 and A321 aircraft, which will use its avSYNC service to transfer flight data straight away, AviTrader reported on 2 June 2023.
A source can verify an announcement without verifying its projected outcome.
Editorial assessment
Air Transat's documented AI is a modest and carefully controlled use of generative AI for content, with a person approving every guide.
Evidence of AI in its operations or customer service would broaden the picture.
Live data from the Aerostack register. Status reflects published evidence only. See Our approach for how records are graded.
Aerostack register · 3 tracked deployments
Aerostack tracks AI deployments across airports and airlines, with the published evidence behind each record. Photography is real aviation imagery. Record thumbnails may show the named airport or airline; other photographs do not.
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