Grade A · 12 Jan 2026
flydubai
Supports the reported status: Contracted.
flydubai
flydubai adopts Amperity customer-data platform for traveller profiles
Current reported state
Contracted
flydubai has partnered with Amperity, which describes itself as an AI-powered customer data cloud, to bring together customer data from across the airline, flydubai announced on 12 January 2026. The airline will use Amperity's Identity Keychain and multi-index Profile API to unify and retrieve customer data across passenger communications, airport check-in, in-flight recognition, customer service and marketing.
flydubai says the unified view will underpin its plans for modern airline retailing and more relevant offers. Mohammed Hareb AlMheiri, Chief Procurement and Technology Officer, said the work follows the Dubai Electronic Security Centre's Information Security Regulation (ISR) framework, and Amperity's own announcement carries a London dateline. No go-live date for the unified profiles had been published as of 16 October 2026.
What supports the record?
Sources are attached to individual claims. An operator statement supports a reported status; it does not, on its own, establish an independently measured benefit.
Grade B · 12 Jan 2026
Amperity (official announcement)
Supports the reported status: Contracted.
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